History of CheerCo.
Founded in 2014.
Founded in Fall 2014 by Laura Chapman. Grand Rapids Cheer rapidly became a force in the All-Star Cheer industry with over 30 athletes. Within the first 2 seasons the program captured the first of what would be 4 consecutive national championships including two back to back D2 Summit wins. In 2017 Grand Rapids Cheer expanded into Cheer Company of Michigan to begin serving the entire state of Michigan and also capturing the recognition of “Top 100 All-Star Gyms in the nation.
Starting in 2019, Cheer Company of Michigan was acquired by Benjamin Di’Costa and Donovan Harris as Michigan Cheer Company with the Grand Rapids location being home base for this program with goals to add additional locations in the future. For Season 6 CheerCo. has now expanded even more to compete at the highly competitive D1 level and addition to adding Dance to the program offerings.